7 bogus pricing myths sellers shouldn't fall for
Posted by Florida Realty Marketplace on
Key Takeaways
- Sellers tend to overprice and spend a tremendous amount of effort trying to defend their price, even if the market doesn't support it.
- Pricing a home correctly is a partnership between sellers and their agent, not a battle of wills.
When it comes down to it, the most important advice a real estate agent can give sellers is how to price their home. No matter how beautiful or well-maintained a property may be, how many upgrades it has or how well it shows, if a home is not properly priced, it’s going to be a tough sell.
The battle for agents most often lies with aligning what sellers’ think their home is worth with its true market value.
These disparate realities can be difficult to merge when working with a seller…
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